Social Media use in B2B – Case Study & Results

Found this from a post on a LinkedIn group I subscribe to. Interesting account on how Twitter and other SM tools were used for a  recent B2B initiative. Includes Lessons Learned that are worth reading. Here’s the link.

Take aways include :

1. There is a learning curve – don’t underestimate
2. Training for new skills -have them before you need them
3. Not as bad as it seems – the worst did not happen
4. Catch up to competition – SM provided increased visibility with others and crowded the landscape a little more
5. Blurred lines – between internal groups on who does what.
6. Manage from the middle – very interesting concept similar to having decision made by those closest to the work. Trust your staff has the right skills and experience. Don’t wordsmith – not a good use of your time!

It’s great that the lessons learned are added here. Will B2B have increased use of SM? How does that change current SM practices?