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Be a more effective Google User October 24, 2015

Posted by Edwin Ritter in Social Media.
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Every time we surf the web, we use a search engine at least once. Go to your favorite search engine web site, enter a phrase or two and select a result on what you are looking for. Typical scenario, right? A search engine might even be the default web site whenever you open up a browser. While the search engines have vastly improved and have been in use a long time, are you searching beyond the basics? Are you aware of ways to improve the results, hone your search technique? Maybe it’s time for a refresher on the ways to search.

Infogrpahic GooglePowerUserWhich calls for an infographic – love the use of these to convey lots of information visually. This is a great visual from the folks at daily infographic.

A few of the search tips to be a more effective user include:

Quotes – to search for an exact phrase, use quotes around that text as in “exact phrase“.

Search on a particular site – to restrict results to a specific site, enter the search word(s) then add site: as in site:this_site_only.com.

Search for a particular file type – add filetype with a colon and then the suffix. Example : filetype:doc

Search with keywords – Insert keywords such as define, translate or movies in front of the search term.

You can view the complete list of ways to use Google search as the Guide is a great reference. Refer to that page  for more on ways to make searching more effective. Part 3 of that guide talks about search tools specifically.

Once you start to use and master these techniques, your search results will improve and search time will be shorter.

Share a favorite or two of yours and I will post a summary. Maybe you will find this post in your search results.

Happy searching!

 

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Ruminations on optimum SEO April 24, 2012

Posted by Edwin Ritter in SEO.
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Let’s agree first off that you can never fully optimize a web site. As the site changes, revising the search engine ‘spider-food‘ occurs at the same time and is always a good thing. Second, let’s also acknowledge that every so often, google makes changes to its’ search algorithm. Keeping your site visible to the search engines and aligned to the latest algorithm is all for the good.

But, you don’t want too much of a good thing. As the search algorithm changes and sites are re-indexed using the new criteria, having an over-optimized site may not provide the results you had in the past, or, want going forward. In fact, sites that are not changed may see a penalty.

I recently found this video from SEOmoz* that lists 6 ways to avoid over optimizing a site for SEO :

  1. Be authentic – simple and easy but not always common.
  2. Manipulative internal links – don’t do that.
  3. Link filled footers – don’t do that either.
  4. Text blocks aimed at search engines – yeah, don’t and what a bad user experience.
  5. Back links from non-reputable sources – another black hat technique**
  6. Large amounts of pages targeting similar links – keep it simple.

*SEOmoz is a great resource for organic SEO tips, tools and best practices. Each week, they post a video in their ‘White Board Friday (WBF)’ series.

**Black Hat SEO involves the worst practices and techniques frowned on by the search engines. White Hat SEO is good and rewarded. Always wear a white hat while practicing SEO. And, goggles.

Avoid the penalty. Put on your White hat and check if your site(s) are over-optimized.