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Ruminations on optimum SEO April 24, 2012

Posted by Edwin Ritter in SEO.
Tags: , , , , , , , ,
31 comments

Let’s agree first off that you can never fully optimize a web site. As the site changes, revising the search engine ‘spider-food‘ occurs at the same time and is always a good thing. Second, let’s also acknowledge that every so often, google makes changes to its’ search algorithm. Keeping your site visible to the search engines and aligned to the latest algorithm is all for the good.

But, you don’t want too much of a good thing. As the search algorithm changes and sites are re-indexed using the new criteria, having an over-optimized site may not provide the results you had in the past, or, want going forward. In fact, sites that are not changed may see a penalty.

I recently found this video from SEOmoz* that lists 6 ways to avoid over optimizing a site for SEO :

  1. Be authentic – simple and easy but not always common.
  2. Manipulative internal links – don’t do that.
  3. Link filled footers – don’t do that either.
  4. Text blocks aimed at search engines – yeah, don’t and what a bad user experience.
  5. Back links from non-reputable sources – another black hat technique**
  6. Large amounts of pages targeting similar links – keep it simple.

*SEOmoz is a great resource for organic SEO tips, tools and best practices. Each week, they post a video in their ‘White Board Friday (WBF)’ series.

**Black Hat SEO involves the worst practices and techniques frowned on by the search engines. White Hat SEO is good and rewarded. Always wear a white hat while practicing SEO. And, goggles.

Avoid the penalty. Put on your White hat and check if your site(s) are over-optimized.

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Connecting Twitter with SEO March 5, 2010

Posted by Edwin Ritter in Trends.
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1 comment so far

I just came across an interesting vlog that talks about using twitter with Search Engine Optmization (SEO) efforts. It is very timely and the vlog is fairly short. This is what makes working in this space so interesting and fun The vlog talks about using twitter as a research tool for SEO and is included in a series titled ‘White Board Friday’ by the SEOMoz group. As the title implies, each week, there is a video on a specific SEO topic. This week’s entry caught my attention as I use twitter and have been working on organic SEO for some time now. Watch the video here.

WBF video from SEOmoz

Video on using twitter for SEO Research

The main message is how to use information from twitter such as trending topics to determine the proper timing for your blog posts. The key is to post in the right window -not too soon, not too late. Another takeaway is in leveraging a Google algorithm based on content freshness. By posting within the window, you take advantage of the spike in real time search for a popular topic such that your blog post will be found using their Query Deserves Freshenss (QDF) algorithm. As that content is fresh and trending, your chances for getting indexed are higher and will be found sooner. Brilliant! Part of the same storm lifting all boats, to use an old phrase.

I have used twitter for quite a while and was aware of the trending topics shown on Twitter. Until watching this video, I did not make the connection on how to use this information.

What other tools can we use in combination to gain further insights into web traffic and behavior? Have any favorites you’d care to share?