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That Kodak Moment January 27, 2012

Posted by Edwin Ritter in Grab Bag.
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Everyone has one. The phrase is part of our vernacular. While the company goes through bankruptcy, it may or may not be involved with images going forward. That tagline will continue as we capture “Kodak moments”, whatever the technology.

The latest Kodak logo

Here is one photographer’s perspective on the transition from traditional film, the related development process and capturing  That Kodak Moment.

I have many moments as a Kodak employee for 20+ years. One of my them is on my 1st day as an employee. I had a big smile when they took my picture for my work badge. Very proud to be part of the Kodak family.

So many moments.What is your favorite?

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Moore’s Law still works January 24, 2012

Posted by Edwin Ritter in Trends.
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Moore’s Law is a well-known axiom that technology advances occur every 18 months. Initially described in 1965 by Intel co-founder Gordon Moore, this effect still holds true.  Initially, it dealt with the density of transistors installed on a printed circuit board. Moore stated that the number rises every 24 months. This was possible due to advances in technology in circuit design, chip manufacture and so on. Another Intel exec later revised the time frame to 18 months (perhaps the more commonly know timeframe).

Here is an infographic which shows changes in both technology and their related cost from the 80’s to present day. This is a demo of Moore’s Law in action.  It shows changes in popular electronic devices. It includes a range of products with the initial price and then normalized to present day prices. Lots of changes in the last 30 years.

A great example is the comparison in cell phones. Initially, a cellular telephone cost $4,000 ($8500+ today) as compared to a current iPhone that costs $500. Big difference with so much more capability at significantly reduced cost.

Like most good things, Moore mentioned in 2005 that this is finite. In an iterview he stated “It can’t continue forever. The nature of exponentials is that you push them out and eventually disaster happens”.

So there is a limit. I don’t know when we will reach the end. For now, I’m glad the law still holds for electronics and other industries as well (e.g. – cars, appliances). I wish it worked for furniture!

5 YouTube Maxims to get, and stay, viral January 11, 2012

Posted by Edwin Ritter in Trends.
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A short time ago, YouTube urged us to  ‘Broadcast Yourself’. They don’t have to tell us any more.  Consider that  3 Billion videos are viewed every day*. With all that content being uploaded and viewed, our video habits on YouTube provide interesting ways to get visbile. More importantly, it also defines how to stay visible. I recently read an article that indicates we are at a transitional time for broadcast media. Part of that change, some argue, is that YouTube has become  online-studio system.

The five (5) maxims are :

  1. Rule # 1 – Make a lot of content. A lot
  2. Rule #2 – Target a niche
  3. Rule #3 – Connect with your fans.
  4. Rule #4 – Collaborate
  5. Rule #5 – Optimize for the algorithms

An example – Since 2007, over 75M+ have watched the Chocolate Rain video by Tay Zonday. He now has his own money-making YouTube Channel.

The complete article is available here on Wired.com.

* A complete list of YouTube statistics is posted on their site.

Now you know how to get viral and stay visible.