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A look behind the tweet May 6, 2010

Posted by Edwin Ritter in Trends.
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What’s in a tweet? Well, actually, there is a lot. There is the visible text of 140 characters, of course. But, you might be surprised to know that tweet text is only part of the information conveyed when using twitter. Behind each tweet, some of what is included is the tweet unique id, the author’s user id, his/her url, biography and the tweet creation date. Other tweet information includes time zone where the author resides, number of tweets, followers, favorites,  how long he/she has been tweeting, country and the application used to generate the tweet.

Partial Map of a tweet

tweet map screen shot

Most twitter users do not need to know this.  Analytic types and software developers can use this as a structure to monitor trends, verify applications, integrate with other social media platforms and so on.

A shout out to @raffi on twitter for documenting this. I found this via one of his tweets. You can view all the details via this PDF on google docs.

Another partial map of a tweet

screen shot of tweet behind the scenes

Did you realize all that was included in each tweet? Do you care? Let me know via a comment here, or send me a tweet! My id is @efr0702

Tweet on!

No more free lunch, now Twitter has paid Ads April 14, 2010

Posted by Edwin Ritter in Trends.
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The recent announcement that Twitter will soon be supporting paid ads brings to mind the cliche about lunch. You’ve heard it before, “There is no such thing as a free lunch”.  And so it comes to pass for twitter with paid tweets. By offering a paid service (and thus, revenue), twitter will entice sponsors to pay for lunch.

It was always a matter of when, not if,  twitter would introduce paid services. While they have plenty of funding,  this is the first revenue bearing model for twitter and everyone will be watching it closely. Specifically, the service provides a way  to have “promoted tweets” at the top of some  search pages, clearly marked as ads. The tweets will appear using the same 140 characters and does not include use of  images. The difference will be that paid tweets will appear at the top of the search results. Hmm, we have seen this before with google ad sense. That worked out well and I expect success here also.

It is another step in the evolution in use of web 2.0 tools.  Promoted tweets will lead to creative ways for brands to interact with us. How soon will we adapt to promoted tweets? I expect it depends on what’s for lunch.

Regardless of what is on the menu, this new service will inititate a new round of creativity.  What do you think? Will  tweeted ads be a major driver for market advertising spend this year? Bet you didn’t see that coming. What does it do to your budget? Change your goals? Will this divert funds from other platforms? How quickly will major brands adapt and sign up? Does this lead to new business opportunities for you?

Comments invited and I look forward to your thoughts.