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Changes in Social Behaviors September 30, 2010

Posted by Edwin Ritter in Trends.
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Watching the evolution of behaviors in social media is always interesting and provides valuable insights.  Back in 2007, when social media really started to take off, I came across this chart from Forrester that describes the various behavior segments. Visually, it provides a quick self-identification of where you are on the behavior ladder in terms of involvement with social media.   The segments remain viable and Forrester recently indicated our behavior segments are changing with a rise in joiners along with a plateau in creators. Joiners will continue to look for ways to share and keep up with peers. Expect tools to make this easier still and marketing efforts should continue to focus on social networking next year and beyond. We have several data points now with these segments and Forrester will continue to monitor and update us on the behaviors going forward. If you have access to their latest chart, please post.

Social Media behavior segments

Social Behavior ladder

My behavior has changed and continues to evolve. I find it varies based on what topic is top of mind at any point in time. In the end, we are all consumers. What part of the ladder are you on and how has your behavior changed? Will you consume more and create less?


Oct. 1 – Some follow up thoughts on this post :

1) I added some additional charts available here on behaviors. Hope you enjoy them.

2) I looked back at the original article from Forrester in 2007 and noticed it was written by Charlene Li – no wonder I liked the article.

3) Links to both the original article and the related update on current behavior.

Google Instant Search – It’s new and it’s improved. Is it different? September 17, 2010

Posted by Edwin Ritter in Trends.
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Any time google does something, people notice. And, people talk about it. True to form, when google instant recently started a phased release, the digerati posted numerous articles about it. One amusing aspect from these is the reaction people have to this enhanced search capability. I’m sure you have seen or heard some of the exaggerations:

  • It’s a game changer!
  • It will end search as we know it!
  • There is no need to do SEO anymore!

Easy, now. This is not that big of a change. While the search experience using google instant is improved, it is not a quantum change. In fact, it is more of the same, only faster.

google instant search image

shot of google instant

One benefit with google instant that I like is the predictive set of results shown while typing. While some results are laughable, many are close, if not exactly the term sought. This is how your time is saved while searching. For searchers, the speed increase is the biggest impact – it decreases the time spent on search by a lot. But, the actual results and mechanics involved on how to get ranked for SEO terms does not change.

I think google instant will improve our search habits. It will encourage us to be more selective in terms used and symbiotically this will lead to improved results shown. We will be smarter in use of search and so will the google search index.

I saw this article that succinctly talks about the impact and what it really means for businesses going forward. Check it out and share it the next time you hear someone say google instant means we don’t have to do SEO anymore.

Currently, google provides the option to dis-able using instant. So search can be the same as it ever was. I suspect that once you get used to the increased speed, you will always use instant. And, when using other search engines, showing the results will seem s-l-o-w-e-r, zzzzzz.