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Ramblings on Super Bowl Ads – My top 5 February 7, 2012

Posted by Edwin Ritter in Grab Bag, Trends.
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The Super Bowl game was enjoyable for many reasons. As a admitted Giants fan, one of the best reasons was that my team won. Another reason is the commercials are something to look forward to. It is well known that the Super Bowl has a lot of viewers (100M+ for this year). To take advantage of this large captive audience, advertisers step up their game and showcase some of their best, riskiest and most creative commercials.

Here are my top 5 shown during the game :

Acura NSX Transactions with Jerry Seinfeld. What lengths some people go to for a car and to have the first one.

Doritos Sling Baby – Shows that good guys win and easily overcome a bully. Score one for baby and GrandMa.

Chevy Silverado 2012 – So this truck can survive anything, and apparently, so can Twinkies. What also surprised me was the direct mention (as a dis) of a major domestic competitor.

Cars.com and the ‘neck’ – Get those keys and Go! Now that’s funny. Some much for being cool and rational when buying a car. I laughed the most at this one. We all have had that irrational, go-for-it inner voice at some point.
M&M ‘Just My Shell’ – Oh, that kind of party. Once again shows what happens when you assume.

Advertising Age has captured all the ads via this link. You can watch my favorites and yours after the jump.

February 7, 2012

Posted by Edwin Ritter in Grab Bag, Trends.
Tags: , , ,

During the recent (and, tremendous) SuperBowl, there was a lot of social media activity. Here is a good post from my friend and fellow Giants fan (and, Jersey alum) that summarizes topics discussed online – a record number of tweets among them. Note – I was unplugged during the game also.

Arthur Catalanello Consulting

Did you watch Super Bowl XLVI?  As a fan of the New York Giants, I was certainly glued to the television until the very last play.  The game set records not only for television viewership, but for social media activity as well.

Being in the marketing industry, I’ve always paid close attention to the advertising during the game.  As social media integration and proliferation continues to increase, it was interesting to see how it changed the advertising this year.  The biggest change I noticed was how many of the ads were “leaked” in advance.  This helped generate buzz and social media conversations ahead of, during, and after the game.  But, the big question is, did it work?

According to analysis reported in Advertising Age, here are the top 10 according to the quantity of social media comments generated:

Super Bowl XLVI Top Commercials by Social Media Comments

My personal observation is that most of the pre-event social media buzz on Super…

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