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Ruminations on optimum SEO April 24, 2012

Posted by Edwin Ritter in SEO.
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31 comments

Let’s agree first off that you can never fully optimize a web site. As the site changes, revising the search engine ‘spider-food‘ occurs at the same time and is always a good thing. Second, let’s also acknowledge that every so often, google makes changes to its’ search algorithm. Keeping your site visible to the search engines and aligned to the latest algorithm is all for the good.

But, you don’t want too much of a good thing. As the search algorithm changes and sites are re-indexed using the new criteria, having an over-optimized site may not provide the results you had in the past, or, want going forward. In fact, sites that are not changed may see a penalty.

I recently found this video from SEOmoz* that lists 6 ways to avoid over optimizing a site for SEO :

  1. Be authentic – simple and easy but not always common.
  2. Manipulative internal links – don’t do that.
  3. Link filled footers – don’t do that either.
  4. Text blocks aimed at search engines – yeah, don’t and what a bad user experience.
  5. Back links from non-reputable sources – another black hat technique**
  6. Large amounts of pages targeting similar links – keep it simple.

*SEOmoz is a great resource for organic SEO tips, tools and best practices. Each week, they post a video in their ‘White Board Friday (WBF)’ series.

**Black Hat SEO involves the worst practices and techniques frowned on by the search engines. White Hat SEO is good and rewarded. Always wear a white hat while practicing SEO. And, goggles.

Avoid the penalty. Put on your White hat and check if your site(s) are over-optimized.

My Infographics Stack is featured on delicious.com April 9, 2012

Posted by Edwin Ritter in Cloud Computing, Trends.
Tags: , , , , , , , ,
6 comments

I have been using this site for several years now as an easy way to save web site URLs. By saving those links on delicious.com, I could easily access them  from anywhere, on any device. Ah, the benefit of using the cloud. In addition to saving URLs, delicious provides a way to organize them into  stacks.

I’ve been collecting infographics for a while and organized them in a stack. Similar to any URL saved to delicious, stacks can be marked private or public. The full list of public URLs I have is available via the  link titled ‘My  links on delicious‘ at the top of the blog.

Last week, I ‘published’ that stack by making it public. Soon after that, I received an email from delicious. They found my stack,  said it was deemed interesting by the staff and would be featured on their home page. Naturally, I shared this information with my Twitter peeps, LinkedIn network and Facebook friends. Since the weekend, there are over 640 views and 80 followers and counting. I am very happy delicious selected my stack and appreciate their attention. My family is so proud of me.

Here is the short URL to my stack. After the jump, you will see this page :

As stated, I have multiple topics listed here. I like the ability of infographics to provide a lot of information concisely and cleanly in a visual format. In short, they are ‘a better mousetrap’ to use in visual communications. Also, I think they are much more preferable to ‘death by Power Point slides’.  Disclaimer – I have yet to create my own infographic. I have mentioned in the past infographics are great for a 1 page representation on a given topic. There are several sites* that use these visual data summaries.

* A few sites that collect and share infographics include :

Daily Infographic

Infographics on Alltop.com

What’s your favorite source for infographics? Care to share your stack? Who knows, you might get featured also.