Ruminations on optimum SEO April 24, 2012Posted by Edwin Ritter in SEO.
Tags: google, optimize, over-optimize, penalty, search, search engine, Search Engine Optimization, SEO, SEOmoz_org
Let’s agree first off that you can never fully optimize a web site. As the site changes, revising the search engine ‘spider-food‘ occurs at the same time and is always a good thing. Second, let’s also acknowledge that every so often, google makes changes to its’ search algorithm. Keeping your site visible to the search engines and aligned to the latest algorithm is all for the good.
But, you don’t want too much of a good thing. As the search algorithm changes and sites are re-indexed using the new criteria, having an over-optimized site may not provide the results you had in the past, or, want going forward. In fact, sites that are not changed may see a penalty.
- Be authentic – simple and easy but not always common.
- Manipulative internal links – don’t do that.
- Link filled footers – don’t do that either.
- Text blocks aimed at search engines – yeah, don’t and what a bad user experience.
- Back links from non-reputable sources – another black hat technique**
- Large amounts of pages targeting similar links – keep it simple.
*SEOmoz is a great resource for organic SEO tips, tools and best practices. Each week, they post a video in their ‘White Board Friday (WBF)’ series.
**Black Hat SEO involves the worst practices and techniques frowned on by the search engines. White Hat SEO is good and rewarded. Always wear a white hat while practicing SEO. And, goggles.
Avoid the penalty. Put on your White hat and check if your site(s) are over-optimized.
Google Instant Search – It’s new and it’s improved. Is it different? September 17, 2010Posted by Edwin Ritter in Trends.
Tags: google, google instant, search, SEO
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Any time google does something, people notice. And, people talk about it. True to form, when google instant recently started a phased release, the digerati posted numerous articles about it. One amusing aspect from these is the reaction people have to this enhanced search capability. I’m sure you have seen or heard some of the exaggerations:
- It’s a game changer!
- It will end search as we know it!
- There is no need to do SEO anymore!
Easy, now. This is not that big of a change. While the search experience using google instant is improved, it is not a quantum change. In fact, it is more of the same, only faster.
One benefit with google instant that I like is the predictive set of results shown while typing. While some results are laughable, many are close, if not exactly the term sought. This is how your time is saved while searching. For searchers, the speed increase is the biggest impact – it decreases the time spent on search by a lot. But, the actual results and mechanics involved on how to get ranked for SEO terms does not change.
I think google instant will improve our search habits. It will encourage us to be more selective in terms used and symbiotically this will lead to improved results shown. We will be smarter in use of search and so will the google search index.
I saw this article that succinctly talks about the impact and what it really means for businesses going forward. Check it out and share it the next time you hear someone say google instant means we don’t have to do SEO anymore.
Currently, google provides the option to dis-able using instant. So search can be the same as it ever was. I suspect that once you get used to the increased speed, you will always use instant. And, when using other search engines, showing the results will seem s-l-o-w-e-r, zzzzzz.