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5 YouTube Maxims to get, and stay, viral January 11, 2012

Posted by Edwin Ritter in Trends.
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A short time ago, YouTube urged us to  ‘Broadcast Yourself’. They don’t have to tell us any more.  Consider that  3 Billion videos are viewed every day*. With all that content being uploaded and viewed, our video habits on YouTube provide interesting ways to get visbile. More importantly, it also defines how to stay visible. I recently read an article that indicates we are at a transitional time for broadcast media. Part of that change, some argue, is that YouTube has become  online-studio system.

The five (5) maxims are :

  1. Rule # 1 – Make a lot of content. A lot
  2. Rule #2 – Target a niche
  3. Rule #3 – Connect with your fans.
  4. Rule #4 – Collaborate
  5. Rule #5 – Optimize for the algorithms

An example – Since 2007, over 75M+ have watched the Chocolate Rain video by Tay Zonday. He now has his own money-making YouTube Channel.

The complete article is available here on Wired.com.

* A complete list of YouTube statistics is posted on their site.

Now you know how to get viral and stay visible.

Using YouTube for SEO research October 8, 2010

Posted by Edwin Ritter in Trends.
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Interesting take on using a well known resource in ways you may not think of. Turns out that YouTube can be a great source for SEO keyword research. With so much information posted to YouTube every day, it actually makes sense to use as a keyword rich resource. Here is article that walks through the process. Note that it was posted on SEOMoz by a member, not one of the staff.

Clearly thinking outside the box here to use a great resource in another way.  I like the way the research can also be used to define the site hieararchy. Here is a tangible benefit of the research so clients can understand the benefit or keyword research.

Also, it’s fun to say to your boss “I’m doing research while watching YouTube”.