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Training pays off in Boston on Monday April 17, 2013

Posted by Edwin Ritter in Behavior.
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I need to stress the positives in this post about the bombing in Boston on Monday. Let me be clear  – it was awful. But I want to focus on and highlight the good here. The first responders reacted immediately. No hesitation. Civic leaders quickly communicated to the public and worked with local, state and federal officials. Their impressive response was the result of proper training conducted via simulations. The pay off from those drills was clearly demonstrated as we watched, posted and reacted with our comments.

I see it as a positive that there are overwhelmingly more good people among us than there are evil ones. That was evident  right from the beginning. From those acts of bravery and kindness, we should be confident and committed to belonging to a society willing to assist others. We immediately put aside our differences and acted as one community that went beyond the borders of towns and states to show support.

Previously, I wrote a blog post about disasters after the tsunami in Japan. That piece talked about how you would respond if you were there. Today, I saw this piece from the Harvard Business Review on how leaders emerge from these crisis events. It prompted me to post this article. I want to relay my gratitude to all who responded. To those who spontaneously helped out others who happened to be near them and provided comfort, food and shelter. There are good people among us and they will help us get back to normal after this.

The Boston marathon will be held again. Good. The runners will train for that day and the city of Boston will prepare for the 2014 race. They will be well organized as they usual and they will update their plans based on learnings from what happened Monday. They will also revise their training to be ready for anything and everything that comes their way.

In the grand scheme, my ramblings here will not change anything. I am grateful to the kind and helping people assisting others in a dire situation. Going forward, let’s not jump to conclusions to quickly. This event should remind us not to rush to make brash or grandiose statements but instead to observe, collect some facts based in reality and trust those in authority to respond correctly.

To respond as they are trained to do.

Social Media helps B2B September 21, 2009

Posted by Edwin Ritter in Trends.
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More and more companies are waking up to the potential gains in using Social Media to communicate with their B2B customers. It’s a natural progression when you think about it. By definition, you have an existing relationship with a captive audience. Businesses are now realizing they can expand on that relationship and gain competitive advantage. In a recent blogs post , Valeria Maltoni expands on ways to glean  insight on  how to leverage SM. Key opportunities in using SM with B2B clients include :

  • Communities of customers – get them talking about how you can solve challenges
  • Areas to move from conversation to conversion –  having a good relationship results from being responsive
  • improving a customers journey on every interaction – each one is an opportunity to make a impression.

I posted recently about SM results in using B2B. This is all part of the SM learning curve we are currently in. Very soon, B2B(SM)* will be a ‘Well, of course’ observation for all of us. By being engaged with customers and suppliers, we all are influencing what will become common business practices that naturally integrate SM in the near future.  I also envision embedding SM tools in private sites to further expand the experience. To keep ahead of competition, I expect companies will find ways to stay out front that customize SM content even further with promotions, contract anniversaries, service announcements for specific products and so on. Up front planning and being committed to consistently use SM are some of the key success factors. For those of you with more B2B expertise, what do you think? How would you use SM with your B2B clientele?

*B2B(SM) – you heard it hear first!