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Google Instant Search – It’s new and it’s improved. Is it different? September 17, 2010

Posted by Edwin Ritter in Trends.
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Any time google does something, people notice. And, people talk about it. True to form, when google instant recently started a phased release, the digerati posted numerous articles about it. One amusing aspect from these is the reaction people have to this enhanced search capability. I’m sure you have seen or heard some of the exaggerations:

  • It’s a game changer!
  • It will end search as we know it!
  • There is no need to do SEO anymore!

Easy, now. This is not that big of a change. While the search experience using google instant is improved, it is not a quantum change. In fact, it is more of the same, only faster.

google instant search image

shot of google instant

One benefit with google instant that I like is the predictive set of results shown while typing. While some results are laughable, many are close, if not exactly the term sought. This is how your time is saved while searching. For searchers, the speed increase is the biggest impact – it decreases the time spent on search by a lot. But, the actual results and mechanics involved on how to get ranked for SEO terms does not change.

I think google instant will improve our search habits. It will encourage us to be more selective in terms used and symbiotically this will lead to improved results shown. We will be smarter in use of search and so will the google search index.

I saw this article that succinctly talks about the impact and what it really means for businesses going forward. Check it out and share it the next time you hear someone say google instant means we don’t have to do SEO anymore.

Currently, google provides the option to dis-able using instant. So search can be the same as it ever was. I suspect that once you get used to the increased speed, you will always use instant. And, when using other search engines, showing the results will seem s-l-o-w-e-r, zzzzzz.