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This is why big data is the sweet spot for SaaS May 15, 2013

Posted by Edwin Ritter in Cloud Computing, Trends.
Tags: , , , ,
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Big data sweet spot is in software as service (SaaS).

Gigaom

People often ask me where the smart money is in big data. I often tell them that’s a foolish question, because I’m not an investor — but if I were, I’d look to software as a service.

There are two primary reasons why, the first of which is obvious: Companies are tired of managing applications and infrastructure, so something that optimizes a common task using techniques they don’t know on servers they don’t have to manage is probably compelling. It’s called cloud computing.

The other reason is that the big part of big data really is important if you want to get a really clear picture of what’s happening in any given space. While no single end-user company can (or likely would) address search-engine optimization, for example, by building a massive store comprised of data from hundreds or thousands of companies as well as the entire web, a cloud service…

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