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Tesla, the New York Times and the levelling of the media playing field February 16, 2013

Posted by Edwin Ritter in Social Media, Trends.

As Tesla and the NYT go toe to toe, they are using media tools to make their case. This could be a precedent for firms to directly engage a media company in a war of words. I am interested to see how this will play out. Who will the next to ‘battle’ a review it disagrees with?


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