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Ruminations on optimum SEO April 24, 2012

Posted by Edwin Ritter in SEO.
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Let’s agree first off that you can never fully optimize a web site. As the site changes, revising the search engine ‘spider-food‘ occurs at the same time and is always a good thing. Second, let’s also acknowledge that every so often, google makes changes to its’ search algorithm. Keeping your site visible to the search engines and aligned to the latest algorithm is all for the good.

But, you don’t want too much of a good thing. As the search algorithm changes and sites are re-indexed using the new criteria, having an over-optimized site may not provide the results you had in the past, or, want going forward. In fact, sites that are not changed may see a penalty.

I recently found this video from SEOmoz* that lists 6 ways to avoid over optimizing a site for SEO :

  1. Be authentic – simple and easy but not always common.
  2. Manipulative internal links – don’t do that.
  3. Link filled footers – don’t do that either.
  4. Text blocks aimed at search engines – yeah, don’t and what a bad user experience.
  5. Back links from non-reputable sources – another black hat technique**
  6. Large amounts of pages targeting similar links – keep it simple.

*SEOmoz is a great resource for organic SEO tips, tools and best practices. Each week, they post a video in their ‘White Board Friday (WBF)’ series.

**Black Hat SEO involves the worst practices and techniques frowned on by the search engines. White Hat SEO is good and rewarded. Always wear a white hat while practicing SEO. And, goggles.

Avoid the penalty. Put on your White hat and check if your site(s) are over-optimized.

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