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February 7, 2012

Posted by Edwin Ritter in Grab Bag, Trends.
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During the recent (and, tremendous) SuperBowl, there was a lot of social media activity. Here is a good post from my friend and fellow Giants fan (and, Jersey alum) that summarizes topics discussed online – a record number of tweets among them. Note – I was unplugged during the game also.

Arthur Catalanello Consulting

Did you watch Super Bowl XLVI?  As a fan of the New York Giants, I was certainly glued to the television until the very last play.  The game set records not only for television viewership, but for social media activity as well.

Being in the marketing industry, I’ve always paid close attention to the advertising during the game.  As social media integration and proliferation continues to increase, it was interesting to see how it changed the advertising this year.  The biggest change I noticed was how many of the ads were “leaked” in advance.  This helped generate buzz and social media conversations ahead of, during, and after the game.  But, the big question is, did it work?

According to analysis reported in Advertising Age, here are the top 10 according to the quantity of social media comments generated:

Super Bowl XLVI Top Commercials by Social Media Comments

My personal observation is that most of the pre-event social media buzz on Super…

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Comments»

1. Arthur Catalanello - February 7, 2012

Thanks Ed – I rate this 5 Stars! 🙂

Edwin Ritter - February 7, 2012

You’re welcome. Nice summary! I will post my top 5 in a new post.


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