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Ramblings on 2012 trends December 13, 2011

Posted by Edwin Ritter in Trends.
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Among the many trends expected for 2012, I think video consumption will see the biggest change. I base this in part from my own biased observations, anecdotes with my friends and from the video highlights of Mashable’s  recent media summit in November.  The link includes a video where each of these topics are discussed. Here is a summary of the 2012 prognostications as described by Mashable’s own Pete Cashmore.

  1. The interface evolution from CUI to GUI will continue to evolve with Touch. Apple devices started this awhile ago with gestures and magic mouse. Now, Smartphones, tablets and even some basic phones include touch screens. Expect to see new screens and new devices use touch technology.
  2. More choices for Aggregation services. Managing the data stream coming at you from news, weather, sports – whatever the topic of interest, expect to see more apps. Examples include flipboard, pulse and livestand.
  3. Life after the iPad – advances in ereaders and other tablet competitors will drive the market. Expect to deals on these devices along with feature, function improvements and price point changes.
  4. Social gestures – do you share everything? Do you want to? Privacy issues will push what is our commonly accepted practice to share & manage information.
  5. TV Everywhere (my pick for biggest impact). Video consumption from any device will continue. On demand – what we want, when we want and where we want it. Cable companies will continue to explore ways to grab and maintain market share by enabling devices beyond the TV (iPad, smartphone).
  6. The 2nd Screen experience – interactive TV let viewers engage with the shows they are watching. Think polls, audience feedback in real time, viewers multi-tasking, enriching the video experience via Social Media apps.
  7. Speaking of which – more TV & Movie marketing apps. This could lead to a new distribution channel for trailers and teasers.
  8. Social Music – more apps like Rdo, Mog and Spotify. These apps and others will integrate the social gestures mentioned above.

Best of the rest includes advances with HTML5, flexible displays, iTV (that video impact again) and several option in push-based media. Among them location based news and media using near field communications (NFC).

Looks like 2012 will be an interesting year. Video consumption will not only impact cable companies but also content producers. TV shows will fragment into smaller digestible chunks on any device capable of streaming video. Cable companies will need to be able to provide bandwidth on demand. I also hope that we consumers will push for flat-fee services, not usage based.

Flexible display may be a way off for the main consumer but might be one of the hot products at CES this year. Remember, you heard it hear first.

 

What trends are you going to watch?

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