Consumption choices force change October 26, 2010Posted by Edwin Ritter in Trends.
Tags: content access, share
Television broadcasters are the most recent in the group trying to limit access to their content. The broadcasters are attempting to protect their advertising revenue. This defensive tactic to maintain the status quo is a flawed, yet, typical reaction. The record business tried to prevent music sharing and failed miserably. Newspapers, books, radio tried to keep their content locked. Now, TV broadcasters are pursuing a similar tactic and are missing the bigger picture on consumption.
In this interesting post by Om Malik at gigaom, he describes how this knee jerk reaction is due to short term thinking. Look ahead to understand changes in your business. Consumers want (expect, actually) to have choice in access to your stuff, period. Any business trying to maintain the status quo will not last. From a previous post, content is still King and it remains a competitive advantage, not the media platform.
Exercise your option for consumption via a related post on the shows you can watch for free.