Changes in Social Behaviors September 30, 2010Posted by Edwin Ritter in Trends.
Tags: behavior, research, Social Media
Watching the evolution of behaviors in social media is always interesting and provides valuable insights. Back in 2007, when social media really started to take off, I came across this chart from Forrester that describes the various behavior segments. Visually, it provides a quick self-identification of where you are on the behavior ladder in terms of involvement with social media. The segments remain viable and Forrester recently indicated our behavior segments are changing with a rise in joiners along with a plateau in creators. Joiners will continue to look for ways to share and keep up with peers. Expect tools to make this easier still and marketing efforts should continue to focus on social networking next year and beyond. We have several data points now with these segments and Forrester will continue to monitor and update us on the behaviors going forward. If you have access to their latest chart, please post.
My behavior has changed and continues to evolve. I find it varies based on what topic is top of mind at any point in time. In the end, we are all consumers. What part of the ladder are you on and how has your behavior changed? Will you consume more and create less?
Oct. 1 – Some follow up thoughts on this post :
1) I added some additional charts available here on behaviors. Hope you enjoy them.
2) I looked back at the original article from Forrester in 2007 and noticed it was written by Charlene Li – no wonder I liked the article.