Connecting Twitter with SEO March 5, 2010Posted by Edwin Ritter in Trends.
Tags: Search Engine Optimization, SEO, SEOmoz_org, Trends, Twitter
I just came across an interesting vlog that talks about using twitter with Search Engine Optmization (SEO) efforts. It is very timely and the vlog is fairly short. This is what makes working in this space so interesting and fun The vlog talks about using twitter as a research tool for SEO and is included in a series titled ‘White Board Friday’ by the SEOMoz group. As the title implies, each week, there is a video on a specific SEO topic. This week’s entry caught my attention as I use twitter and have been working on organic SEO for some time now. Watch the video here.
The main message is how to use information from twitter such as trending topics to determine the proper timing for your blog posts. The key is to post in the right window -not too soon, not too late. Another takeaway is in leveraging a Google algorithm based on content freshness. By posting within the window, you take advantage of the spike in real time search for a popular topic such that your blog post will be found using their Query Deserves Freshenss (QDF) algorithm. As that content is fresh and trending, your chances for getting indexed are higher and will be found sooner. Brilliant! Part of the same storm lifting all boats, to use an old phrase.
I have used twitter for quite a while and was aware of the trending topics shown on Twitter. Until watching this video, I did not make the connection on how to use this information.
What other tools can we use in combination to gain further insights into web traffic and behavior? Have any favorites you’d care to share?