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Integrated Social Media – Life without Words June 3, 2009

Posted by Edwin Ritter in Trends.
Tags: , , ,

Much of the Social Media world seems to focus currently on communicating via words. In our digital information age, I find it interesting that video and audio is not as common (yet) in the SM community. It’s not that integrated with audio and video. I know that will change.  

Of course, digital video and audio content is easy to generate and share. That’s not my point. With words, we have a robust tool set developed over time to manipulate and manage text. Makes sense since we have been using text and publishing words for, like, a long time now. Think Gutenberg press. Lots of advancements since those days. We have adopted the written word into our behavior, cultural norms and so on. Words and the print world are internalized within us.

Fast forward to the interweb. Again, lots of resource like SEO with meta and key words to aid in text searches. Great tools – for text. Not so much for video. Seen any good search tools for video lately? If you wanted to search for a specific scene, how would you describe it visually? Looking for a particular event or person in video? Today, you use words. At times, not very effective since you have to still visually insepct the images.

Looking down the road, I believe we will develop the visual and audio toolbox equivalents we have for text. As we have only used video and audio for a relatively short time, advancements may take some time. But, I have no doubt it will happen. Imagine being able to edit videos as easily as you can with text files. Same for audio – seamlessly replace/insert/modify music sequences. New applications will provide the ‘Search and replace’ ability for both video and audio. The technology changes that result in easy to sue tools to manage video and audio is on its way. It will change our thinking and our language in ways we aren’t aware of yet. Think how SMS and the realted acronyms has changed our verbal and written communication styles. The same will happen for video. Perhaps, the change will occur first with audio. Much easier to deal with technically (today). The innovations needed will come from the web community. New businesses will start to offer products and services to enhance our communications both with auditory and the visual.

June 4 update – Just saw this on the WP site (honest!) and wanted to share re: videopress. Will have to read (watch?)  this.


Some would point to Photoshop. Great tool – can do lots of things. But, complicated. I have heard people say “been using it for years; only know it a little” or “I only use what I know how to do”.  A steep learning curve there. If you had to take a class to use a pencil, would you think the barrier is to high to use it?

 BTW, ditto for still images. Some basic tools are there and there are getitng better. It’s a long way to go to match what we have for the printed word. 

Life is lived in technicolor and  Coldplay says ‘…I can feel the wave coming.’ I feel it. Can you envision communicating without words? Send me your visual  response – I’d be happy to see it.



1. Bill Griffin - June 3, 2009

Great topic Edwin,

As a novice in social media I had to wrap my head around why do I want to do this? Put myself out there for scrutiny. The information is pretty daunting at 1st glance. The tech side of video is changing as I write and when it becomes simpeler to use I’ll dive in. I don’t want to miss out on a great way of communicating ideas.


Edwin Ritter - June 4, 2009

Thanks Bill. I wish I had a visual response but instead will use what I know best right now! 😉

2. khkremer - June 7, 2009

music and video will come. Right now it’s for the experts. What we need first is a good way to do more things with photographs. The tool would not be Photoshop, it needs to be something much more accessible. At this point, we don’t even have good indexing capabilities for pictures. Yes, we can tag them, but that’s a manual step. Look at the latest offerings by Apple and others: The new iPhoto application has face recognition technology built in. This allows you to tag pictures automatically. You still are not able to recognize a cat or a dog or a cow, but we are getting there.
As I mentioned to you a few days ago, Adobe has technology in existing products that use speech recognition so that you can tag audio and video files automatically. We are getting there… Give us engineers a few more years, and we will make it happen.

Edwin Ritter - June 9, 2009

The day when there is a unified digital tool set is still over the horizon. Seems that it should be closer than it is.

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