jump to navigation

Social Media use in B2B – Case Study & Results August 31, 2009

Posted by Edwin Ritter in Trends.
Tags: , , , , , , ,
add a comment

Found this from a post on a LinkedIn group I subscribe to. Interesting account on how Twitter and other SM tools were used for a  recent B2B initiative. Includes Lessons Learned that are worth reading. Here’s the link.

Take aways include :

  1. There is a learning curve – don’t underestimate
  2. Training for new skills -have them before you need them
  3. Not as bad as it seems – the worst did not happen
  4. Catch up to competition – SM provided increased visibility with others and crowded the landscape a little more
  5. Blurred lines – between internal groups on who does what.
  6. Manage from the middle – very interesting concept similar to having decision made by those closest to the work. Trust your staff has the right skills and experience. Don’t wordsmith – not a good use of your time!

It’s great that the lessons learned are added here. Will B2B have increased use of SM? How does that change current SM practices?

Chapter close and new beginning April 1, 2009

Posted by Edwin Ritter in career.
Tags: ,
add a comment

Some random thoughts as I go through a new phase.

While it is April Fool’s today,  my mood is more on the somber side. I like the  humor, surprise and reaction involved with practical jokes.  But, today I have a different topic to focus on.

I bid Adieu to many colleagues at work today. All were  sad, a few even cried. I didn’t realize I had that kind of impact on people outside my family. But then, we are always our own harshest critics.  I am definitely respected as a good, honest person and I will definitely be missed at my last job. Both by those who explicitly said so and also by those who silently acknowledge my efforts and contributions. For those I talked to directly, I passed out business cards so I can stay in contact (or, they with me) as our paths diverge from this point forward.

So that chapter closes. On to a new start – wide open with possibilities. Again having to answer the proverbial “What do you want to be when you grow up?” My answer is ‘It Depends’.

For the blue sky vista option, I could do anything – start a consulting business, partner with another entrepreneur.  I could teach – transfer my knowledge and skills to others.  Both involve ‘getting out’ more and that would be a good thing. Brain surgery, base jumping or skydiving instructor is not on part of the vista.

By getting out, I mean interacting more so than in the past.  I’m socially capable and acceptable. It’s just that most of my recent work is cyclical – meet to collect/exchange ideas, use think/soak time to define proposals and then reconvene. Then repeat as needed until fini. That’s OK – with some small scale travel (e.g. – local) for variation.

Other options  are still in process. Staying positive and moving forward in this new phase. The default includes – do things of interest that make a difference and pay well. I’ve heard the saw about Project Management – optimize on any two from good, fast and cheap. Can’t do all three.  I think I can optimize on these 3 – interest, difference and compensation. It is a new possible beginning.     How this begins is in my control and that is exciting – looking forward to meeting those who will begin this chapter with me.

Follow

Get every new post delivered to your Inbox.